KREA | Key Real Estate Advisory

Mission

Real Estate, from a different angle

KREA is a commercial Real Estate consulting firm that cultivates its independence, professionalism, and commitment to its customers.

We open you the doors of Romandie

(French speaking Switzerland)

Recognized specialist for commercial Real Estate in French-speaking Switzerland, KREA advises Owners and Tenants of administrative, industrial, and commercial premises.

SERVICES — TENANT ADVISORY

Tenant Representation

Whether you’re relocating, (re)negotiating your lease or optimizing your costs, KREA can support you with commitment to results. We help you to define, prioritize and address your Real Estate challenges, taking into account your corporate strategy and your human, managerial, financial, technical and environmental challenges.

Lease Audit

Compliance with contractual lease clauses
Consistency of financial terms with the local market
“Stay versus Go” analysis

Real Estate cost optimization

Identification of optimization levers
Support in structuring the Real Estate Function
Performance of Real Estate commitments and long-term landlord relations

Space research

Search for premises in line with company culture, values, and aspirations.
Financial modeling
Negotiation of the best contractual terms up to lease signature

KREA advises Tenants at every stage of the lease and help you choose the best contract and premises from all the solutions on the market

Commercial lease, service contract or coworking agreement?

Relation with the Lessor for the handover of the premises, search for sub-tenant or transferee

(Re)negotiation of contract terms

When you’re looking for a site for a new location or for consolidation, our extensive knowledge of the market, and of Private and Institutional players means we can find the right Property for you on negotiated and optimized terms

SERVICES — Landlord Advisory

Landlord Representation

A true Partner for Asset Management departments, KREA brings its expertise and in-depth knowledge of the market to bear in optimizing the value of Real Estate Assets.

Identifying ways of optimising your Asset

Analysis of commitments
Consistency of the conditions with the market
Identification of areas for improvement

(Re)positioning Study

Define the right project in the right place
In line with its competitive environment, and
Demand needs

Letting Strategy

Definition of sales and marketing strategy
Steering the letting process and coordinating agents

Expertise and creativity to help you achieve your business objectives

Define a unique and differentiating positioning

Increase the visibility and value of your property over the long term by creating a strong brand

Deploy a multi-platform campaign to rent or sell your asset on the best terms and in the shortest time possible

Do you own and occupy your premises?

Compare the premises capacity with company’s current and future needs
Identify opportunities and alternatives
« Stay versus Go » analysis: sell your premises with or without tenants? Buy or rent the new premises ?
Setting up a structured bidding process as part of sale

Real Estate,
a key challenge

Why KREA ?

KREA is a private and independent company that guarantees the impartiality of its recommendations

The Tenant representation mandate saves time and money, a necessary step where independent professional advice guarantees the optimization of lease commitments.

KREA puts its in-depth knowledge of User needs to work for private and public Owners and ensure that properties are positioned on market in line with Occupiers’s expectations.

Occupiers

Ability to broaden the range of properties available and negotiate off-market terms by implementing a tendering procedure requiring a high level of market knowledge and excellent communication with Lessors.

Landlords

KREA carries out objective studies and recommendations that are free from any conflict of interest with a potential letting mandate.

Expertise

After more than 22 years’ experience in senior and management positions with the world’s leading commercial property consultancies in French-speaking Switzerland (BNP Paribas Immobilier, Cushman & Wakefield, Deloitte and JLL), Sophie Carliez founded KREA in 2024.

With her strong local roots, Sophie is supported by a network of legal, marketing, communication and architectural skills, enabling her to respond to every need, even the most specific ones.

Her aim is to offer customers a personalized service based on her expertise and knowledge of the French-speaking market, emphasizing the creativity and flexibility of an independent structure entirely dedicated to its clients.

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